Not all succulents will grow well in every climate. Find out information about individual succulent types and select plants with light and water needs that match your area.
Terra cotta is a great choice if you're just starting out, because it's very porous, allowing more air flow to the roots. If you live in a very hot, dry environment, though, terra cotta may not be the best choice. Ceramics are generally a good option for most climates.